Tracking health
Your analytics are only useful if they're actually recording. Tracking health watches your Google Analytics 4 setup and warns you when an event stops firing or a property goes quiet, before you make decisions on data that isn't there. You'll need Analytics connected for this.
What we look for
Two kinds of problems:
- Property silent — your GA4 property has stopped reporting data altogether. Often a sign that tracking broke site-wide.
- Event missing — an event you were reliably collecting (a form submit, a purchase, a sign-up) suddenly stopped showing up.
How serious is it?
| Severity | What it means |
|---|---|
| Hard | A big, clear drop, an event that's gone to zero, or a property with no data. |
| Soft | A meaningful dip that's worth a look but not a full outage. |
Reading the issues
Issues are grouped by site. Each one shows the type of problem, the affected page or event, when we detected it, and its status. Click through to a site's tracking detail for per-page event charts, so you can see exactly when the numbers fell off.
A broken tag can quietly cost you weeks of data. Catching it early means you fix the tag, not your reports later.
Why this matters
Analytics break in silent ways: someone ships a new page template without the tag, a consent banner blocks tracking, a tag-manager change goes wrong. Nothing looks broken on the page, but your data stops. Tracking health is the smoke alarm for exactly that.