Cannibalization
Cannibalization is when two of your own pages compete for the same Google search. Instead of one strong page, you have two weaker ones splitting the clicks, and confusing Google about which to show. SiteAlert finds these pairs for you and suggests how to fix them.
How we find competing pages
We compare your pages two ways:
- How similar they are — pages covering near-identical topics.
- Which searches they share — when both pages rank for the same Google queries (this comes from Search Console).
When both line up, you've got cannibalization. The cards at the top show how many critical, high and medium pairs are open.
Reading a pair
Each row is a pair of pages. You'll see:
- A similarity score
- Page A and Page B, with their titles
- The shared search terms both pages rank for
- Suggested actions
Click a pair to compare them side by side and see exactly which searches they're fighting over.
How serious is it?
| Severity | What it means |
|---|---|
| Critical | Nearly identical pages that share lots of real Google searches. Fix these first. |
| High | Very similar pages sharing several searches. |
| Medium | Similar in topic, but no measured search overlap (or Search Console isn't connected yet). |
| Info | A mild similarity worth keeping an eye on. |
Connect Search Console to get the most out of this. Without it, we can still spot pages that look alike, but we can't confirm they're actually competing for the same searches.
Fixing a pair
For each pair you can choose what to do:
- Merge — combine the two pages into one stronger page.
- Redirect — point one page at the other so all the value flows to the winner.
- Dismiss — if it's a false alarm or intentional, dismiss it and we'll stop flagging it.
Pick the action that fits, and you've turned two competing pages into one that ranks better.